Hatem

Hatem Bouamoud

Founder

Tracy

Tracy Helms

Founder

Hatem Bouamoud

Hatem is a serial entrepreneur who started his diverse business background early. Drawing from experience gained in his family’s businesses in the electronics, retail, agricultural and construction sectors, he founded his first company at the age of 16. A few years later, Hatem established SACMCO in Sfax, Tunisia, which would grow to become a regional leader in the transportation of wholesale goods, as well as SOTRAK, a logistics company serving manufacturers and chemical operations in Tunisia and Libya. During the past decade, Hatem expanded his business ventures and strategic partnerships to China and the United States. Today, from his Dallas base, Hatem oversees business development and customer relationships for Unartificial Labs.


Tracy Helms

Tracy has more than 30 years experience in brand positioning, product development and marketing, and business strategy. His ideas and insights are relied upon by businesses in nearly every industry, and are trusted by companies representing more than $38 billion in annual revenue. Before founding Unartificial Labs, Tracy created, managed and sold a variety of marketing, film production and advertising firms, as well as worked as a commercial director in Hollywood, a creative director at leading advertising agencies, and a reporter and columnist for such publications as the Atlanta Journal, TIME magazine and the Associated Press. Tracy’s primary focus at Unartificial Labs is creating the product positioning and sales strategies that help ensure unusually rapid market acceptance and growth.